Wednesday, February 16, 2011

What Don't Kill You Only Makes You Stronger!

Our first party really put us to the test. They saying, “seeing is believing” could not be said any better.

One thing that we learned was details. You must pay attention to details, because when the day of the event arrives a minor missed detail could make or break the event.
For an example, our DJ was oblivious to the fact that he should have brought his sound system. So, he had to leave the party to go get more speakers. Luckily, the party had not started and no one had arrived. This particular part was nail biting.

Another thing that we learned first hand was……LOCATION is everything! We thought that being downtown Raleigh where the partygoers usually are on a Friday night would be a guaranteed success. We were wrong! Although we were downtown the building seemed a bit hidden, so people had a hard time finding the party. It is pretty hard to compete with the nightlife around you if your event is not that visible.

And the most important lesson that we learned was PROMOTE, PROMOTE, PROMOTE!  Promotion is everything. We passed out over 1,500 flyers, but that was not enough. Although, we did some, we needed to promote more through social media, and the type of crowd that we were looking for need radio time.

We learned that no matter the turn out you have to take lemons and make lemonade. The 300 people that we expected did not come, but we made the best out of the crowd that we did have.

Customer service goes a long way. We entertained our guest and made sure that they would return to any future event that we had.  Also, we used the party for networking opportunities. We landed potential clients and gained a positive reputation through out the community.

Our first event enlightened our entire team on the business and we are all excited about our future endeavors. 

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